BUILDING AND EXECUTING AN EFFECTIVE DIGITAL MARKETING PLAN
How do you build a digital marketing plan specially tailored to your start-up creative enterprise? How do you measure its success as you proceed to execute the plan? What are […]
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PUBLISHING IN A DIGITAL AGE
The publishing scene has changed in the last ten years. At the beginning of the century, online book retailing represented only 5% of total book sales. Now that figure is […]
WHAT DOES IT TAKE TO BE A SONGWRITER: A MASTER CLASS ON CREATING A HIT SONG
Not all musical artistes pen their own tunes. Often, they record a song given to them by a songwriter or work with songwriters to craft a hit. This master class […]