Digital marketing is a very broad field ranging from web development to graphic design to writing and all things in between. Tim Brown, CEO of IDEO, believes to be successful as a digital marketer, you have to be T-shaped. A T-shaped marketer has a broad understanding of each channel of marketing but is specialised in one (or a few) channels. You’re a Jack/Jill of all trades, Master of ONE. This seminar will give you a good understanding of the digital marketing world, and how to be a successful T-shaped marketer.