Consumers have not only developed a more sophisticated understanding of marketing communications and advertising, but now expect relevant engagement in the right places and spaces to get their buy in. This presents new opportunities for creative businesses to showcase what they do.

In this master class you will learn how to define your brand, brand proposition, brand values, personality and tone of voice along with your brand message, and how to define your target demography and audience. The master class will also examine ways creatives can use the new marketing and advertising environment to promote themselves, their products and their brands.