JOACHIM AGUZUO ATUNWA is a known marketing and brand communication strategist with keen eyes on what builds up both brand equity and bottom-line. With over 29 years post-graduation experience across a broad spectrum of industries, he brings practical experience to bear in his teaching.  He was formerly Strategic Planning Director at Insight Communications Limited; formerly Director of Marketing Communication at Globacom Limited; formerly Rector/CEO at The Advertising Academy of Nigeria; and currently Business Strategy Director at 141 Worldwide.

Joachim Atunwa holds B.Sc. and M.Sc. degrees in Sociology from the Universities of Calabar and Lagos respectively, and MBA in Marketing from the Federal University of technology, Akure, among other academic achievements. He is a Chartered Secretary with specialization in Secretarial Practice and Corporate Governance, a Fellow of the National Institute of Marketing of Nigeria, a Member of Nigerian Marketing Research Association, and lots more. He has received training, both locally and abroad, in many areas of business, especially Strategic Planning, Brand Management, Marketing Communication, Research, Present Skills and Leadership.  He trains and is a frequent speaker in the areas of brand and corporate communication, marketing and communication strategy, among others. He loves reading and writing.  Joachim is married with children.