Bekeme Masade is a Harvard-trained social entrepreneur who currently serves as the Chief Executive Officer of CSR-in-Action; an organisation dedicated to promoting the advancement and awareness of Corporate Social Responsibility, women and youth empowerment, good governance and sustainable development in Nigeria. She holds a Merit in International Human Resource Management & Employment Relations (MSc) from the prestigious University of London, Queen Mary College. As a renowned policy-driver and private sector leader, Bekeme was nominated to represent Nigeria, alongside other African nationals, to understudy the German green economy – Energiewiende – and sustainability, with a view to localising the principles for economic diversification in Nigeria.

Under her leadership, CSR-in-Action has also enjoyed regional recognition as an expert sustainability enterprise from both the public and private sectors. She initiated the Sustainability in the Extractive Industries (SITEI) initiative which consists of an annual conference, and has nurtured it into its eighth year, with strong government, community, business, and other key stakeholder participation, to discuss critical issues in the industries and stimulate meaningful exchange of ideas and implementation of best practices within the economy.

She is host of The Good Citizen Radio Show on Inspiration FM 92.3, part of an active citizenship initiative aimed at educating one Nigerian at a time on the true meaning of citizenship, patriotism and unified growth. She is also editor of the first ever compendium of business sustainability-focused activities in West Africa, The Corporate Sustainable Investor Report (formerly Collective Social Investment Report), in 2012.

Bekeme is a certified trainer of the globally renowned Global Reporting Initiative’s (GRI) GRI Standards for sustainability reporting, a licensed partner of the AA1000 AS, and a certified trainer of the Centre for Management Development (CMD).