The Lagos Creative Enterprise Week (LCEW) brings to you a Branding Essentials Masterclass Series, led by Visual Communications Leader Edel Sakwa and Integrated Marketing Leader Chukwuemeka Anyiam-Osigwe, and moderated by Development Communications Professional Pauline Soy.
The series provides creatives with a 360 overview of how to create a successful brand – from conceptualising its visual identity to deepening brand loyalty.
Visual Communications Leader, Edel Sakwa, has worked with individuals and organisations to develop visual identities and communication products that have led to great visibility and increased brand quality. She founded a graphic design communications agency a decade ago, and has worked with leading private and non-profit organisations.
Chukwuemeka Anyiam-Osigwe is an Integrated Marketing Leader with a decade of experience in the industry, as well as a focus on business development. He has worked on and engaged with numerous brands for local and international markets, accumulating deep knowledge on how to position brands, build loyalty, and sustain income.
Pauline Soy is a seasoned Development Communications Professional who’s worked with numerous organisations to amplify impact through clear and precise branding and messaging.
Masterclass 1: Why branding is more than a logo (25 Feb. 2026, 6 p.m. WAT/8 p.m. EAT)
The first part breaks down how to capture the core essence of your brand, and how to make your target audience feel.
Masterclass 2: Creating a brand visual identity that attracts (25 Mar. 2026, 6 p.m. WAT/8 p.m. EAT)
The second part focuses on the psychology behind brand visuals and how to create a visual identity system to stand out from the crowd.
Masterclass 3: Launching your brand & building loyalty (29 Apr. 2026, 6 p.m. WAT/8 p.m. EAT)
The third part focuses on understanding fundamentals such as brand categorisation, market analysis, and brand value conversion to help you carve a niche that pays.
